Search Engine Marketing ( SEM ) encompasses both SEO ( Search Engine Optimisation ) and PPC ( Pay Per Click ) advertising, two entirely different issues.

SEO happens ON and TO your website, it involves……

• making the construction and layout of your website as search engine friendly as possible
• identifying your target market and the keywords / search terms they use to find products or services like yours
• incorporating those keywords into the copy on the pages of your website in a manner which is readable and compelling to your visitors
• continually adding to and updating the copy on your pages.

If you want help to make sure your new, or current, website is fully optimised for top SE rankings, contact us for a quote or to discuss your options.

PPC happens offsite. It too requires a commitment of time, or the use of specialist SEM firms, to make it successful and profitable. At the very least you will need to open an account with Google Adwords, then go thru the process of bidding on your target market’s keywords / search terms (you’ll know what these are if you’ve already done your homework for your SEO. If not, and you need to know how to do this, check this post out).

The best thing about PPC advertising is that you can limit your spend whilst you are experimenting with it. And you can experiment with great feedback, because PPC ads are easy to track for results.

If you want great FREE advice to help you with your PPC campaigns consider hosting your website with us, click here for more info, you’ll also get access to free expert advice in all other areas of website management.