Getting to the top of the SE rankings for our target market’s keywords and search terms is the ultimate goal of most website owners. So we ‘optimize’ our websites to try to ensure that our pages are more ’search engine friendly’ than our competition.

Many website owners spend a LOT of money on so called ‘SEO experts’ some with good results, many with poor results. The simple fact of the matter is that the SEO landscape is changing constantly, to the point where what was good SEO last year can actually penalize your site this year. So what SHOULD a website owner do to ensure the best possible position on the SERP’s for her keywords?

Here’s some great advice from well known SEO expert  Jill Whalen of highrankings.com